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IE / VID / 00  ·  In production

Three films, coming.

A forty-minute keynote, a ninety-second animated explainer and a three-minute campaign film. They are written, and they are being made. Release dates will be announced here first.

Every figure in the films comes from an illustrative sample built on a fictitious organisation, and each film says so.

In production

Noted. You will hear when it is released.

IE / VID / 0001 · Keynote

The Cost of a Decision

One speaker, one idea: a decision is an asset, with a cost, an owner, a meaning and a record. Shot on stage and sit-down, from the bill nobody opens to a three-point invitation.

  • About one working day in five goes on compensating for decisions that were never finished (an illustrative sample, said to be so on camera)
  • Why most organisations have a meaning problem, not a data problem
  • Why a good outcome is not a good decision, and what a one-page record protects
  • Where machines stop and people begin

Chapters

  1. 0:00The bill nobody opens
  2. 2:30Why I started counting
  3. 6:00The cost no one counts
  4. 11:00You do not have a data problem
  5. 16:00A good outcome is not a good decision
  6. 21:00What gets paid is what is believed
  7. 26:00How the work runs
  8. 31:00Machines calculate. People do the thinking.
  9. 36:00The invitation

Read first

Open the bill A meaning problem Outcome and decision

In production

Noted. You will hear when it is released.

IE / VID / 0002 · Animated explainer

The bill your organisation never opens

Eight scenes, one idea each, in gold on obsidian: an envelope, a word that splits into three, a coin that lands differently, a gear that offers and a hand that signs. Captions burned in, with square and vertical crops for social feeds.

  • The sealed envelope: time spent searching, rework, waiting, meetings about dashboards
  • One word, three definitions, and what "Defined, owned, dated" means
  • Why every decision is recorded with what was known, what was not, and who chose
  • A machine proposes; a person signs

Chapters

  1. 0:00Every organisation pays a bill it never opens
  2. 0:20A meaning problem, not a data problem
  3. 0:44One result, shown to every chair at the table
  4. 0:56A good outcome is not a good decision
  5. 1:08Machines calculate. People do the thinking.
  6. 1:20Open the bill

Read first

Open the bill Where we draw the line

In production

Noted. You will hear when it is released.

IE / VID / 0003 · Campaign film

Open your eyes before you sign

A job is a decision about your life. The film asks working people to help fund a free, private tool that puts an offer next to a real life, in plain language: what is left each month, what could go wrong, and what to ask for before signing.

  • What an offer can hide: rent near the office, the commute, school fees and debt
  • A free, private tool: your details stay yours, and no one is ranked, sold or tracked
  • Backer tiers: supporter, early user, champion, organisation sponsor
  • Built on the same engine as the specimen audit on this site

Beats

  1. 0:00The decision most people make half-blind
  2. 0:20Why the person accepting the offer sees least
  3. 0:50What an offer can hide
  4. 1:40Help build it, and keep it free
  5. 2:30Everyone deserves to decide with open eyes

Read first

What a job offer really costs